The Driving School

When Richard Melton started his driving school he contacted PAK Communications to discussed his needs and business plan.

Richard felt he needed stationery, a flyer, poster and maybe, if he could afford it, a website.

As with most Driving Schools, Richard wanted to attact students to his school and build referrals through the younger generation. Living in Swindon, meant that that he was well situated to do this.

We talked about affordable incentive schemes and came up with a referral discount and a loyalty concession for clients that were ready to take their driving test, and who had invested in more than 10 lessons.

We designed a business card, posters for display in areas where youngsters congregated and a website.

Richard already had some free webspace that we could use through his IP provider and we bought his URL learningtodrive.biz, which proved very popular with his younger clientele. Richard, a father of four, was able to introduce himself by telling potential customers a bit about himself and his family. In adition to this PAK set up Google AdSense on selected pages so Richard could benefit from 'click-through' revenue, helping the site to pay for itself.

"I was very happy with the designs Pam came up with. They were really clean and eyecatching. She took the brief and made my money go a very long way and supplyed print-ready pdf's which I could either print as and when I needed them. The website was up and running within a week. I couldn't have been more delighted," says a very happy Richard.

 

 

 

 

 

 

T: 01823 283585
M: 07887 850 757
E: info@pamknight.co.uk