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Design
Design is a very personal thing. With corporate design it can go two ways - the design can set the personality of the organisation - by that I mean it can dictate how you present yourself. Or, design can reflect the company ethos.
- How many times have you seen a badly presented leaflet or logo and thought this can't be a professional organisation?
- Are you in danger of others judging you in the same way because of your image?
- Do you write your letters in an inappropriate typeface because you are trying to be 'friendly'?
- Does your logo say what you do?
- What about your strapline? Is it helping or hindering?
I designed this website. I hope it says, "This is a person who knows what she is talking about, AND she is approachable. I won't feel talked down to and she will respect my opinions". If it doesn't (and please email me now if that is the case), I have got it wrong.
I have worked with many talented designers and have a number that I would trust implicitly to get the feel right for you and your customers.
